CER Spirits · Guadalajara, México
Two houses. One company.
A Mexican brand owner holding two premium agave spirits: Sapiens Tequila from Jalisco and Casa Manglar Mezcal from Oaxaca.
Who we are
An independent Mexican spirits business.
CER Spirits is an international independent spirits business with a portfolio of premium brands and world-class production capabilities located in Mexico.
With global reach and brand-building capacity, we distribute and supply our brands to customers around the world.
But who we really are: outlaws, looking to offer the best sustainable Mexican products to the world while supporting local communities. A Mexican consumer brand with an ethical core.
The portfolio
Two premium brands.
Two states, two categories, two certifications. Our premium brands division develops an award-winning portfolio of Mexican spirits, plus the new products behind it.
Sapiens
Enter the house
Casa Manglar
Enter the house
Sapiens Tequila
A drink of the wise.
Proudly produced and bottled in Mexico by one of the most awarded craft distilleries, the work of several generations of tequila makers in Jalisco. A 100% agave product for someone who knows how to appreciate a drink and is open to discovering new sensations.
It is not for everyone. It is for those who adapt to new times and evolve.
Origin
Jalisco, México · NOM 1489
Range
Blanco and Ahumado · 40% Alc. Vol.
Case & terms
6 × 750 ml · EXW Jalisco
Awards
Beverage Testing Institute gold: 93 points Blanco, 90 points Ahumado
Casa Manglar Mezcal
Tradition, culture and pride.
Handcrafted mezcal made with sustainable methods and the finest agaves, in a small artisan palenque in San Juan del Río, Oaxaca.
Casa Manglar means mangrove house. It is the reflection of what Mexico offers as a country: its flora and fauna, and its unique drinks. A mixture of tradition, culture and pride.
Origin
San Juan del Río, Oaxaca, México · CRM certified
Range
Espadín · Tobalá · Madrecuishe · Ensamble Espadín-Tobalá · Ensamble Espadín-Madrecuishe · 45% Alc. Vol.
Case & terms
6 × 750 ml · 6 × 700 ml · EXW Oaxaca
Protection
Denominación de Origen protected · trademarks in the United States, Mexico and the European Union
What we do
We create, export and grow Mexican brands.
We create, commercialize, export and develop exclusively Mexican brands within international markets. Each one is selected for its quality, its service commitment and its product attributes.
CER Spirits is more than a branded drinks business. We are a growing distribution, production and brand-building family.
Creation and development
Our own brands, built to offer innovative products rather than another label on a shelf.
Long-term relationships
With our producers, on terms where both sides win. We work with the palenque and the distillery, not around them.
Premium products
Focused on beverages that offer a distinctive value to the customer, with origin and process you can verify.
Importers and distributors
Relationships worldwide, built over two decades in the spirits trade.
Promotion
Aggressive and creative marketing, always tied to measurable sales results.
Leadership
Three founders.
Ricardo González
Co-founding partner. Brand and portfolio management, marketing and sales strategy, innovation and product development. His career has been concentrated in export and marketing across tequila and spirits companies, in national and international roles in sales, strategy and general management.
Carlos Garcia
Co-founding partner. Business development, asset management and investment banking. More than fifteen years in corporate finance and investment positions in Mexico and the United Kingdom, including Fortress Investment Group affiliates and NAFIN, Mexico's public development bank. He has structured capital and debt raising for real estate and private equity projects in energy, hospitality and food and beverage.
Enrique Legorreta
Master Tequilero and global sales strategy. He and his partners built one of the most important tequileras in the industry, and one of the main ones in the town of Tequila. Certified by the Mexican Academy of Tequila, Wine and Mezcal as Tequila Expert and Expert Master Taster, with the last decade focused on the United States market.
Contact
Let's build something.
Importers, distributors, bars, retailers and press: write to us. We answer every message ourselves, usually within two business days.
If you are asking about investment, use the investor access page instead — that one goes down a different path.
Base
Guadalajara, Jalisco, México
Brand sites